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The butts contain pollutants that can get into the groundwater and contaminate drinking water

Story highlights The UK now requires cigarette packs to be stripped of brightly colored branding Public reportedly associates Pantone 448C with "dirty," "tar" and "death," market researchers say Can the sight of a greenish-brown color really be enough to deter smokers from reaching for their next pack of cigarettes

The nations second-biggest tobacco company informed employees Wednesday that beginning next year, the use of traditional cigarettes, cigars or pipes will no longer be permitted at employee desks or offices, conference rooms, hallways and elevators

The brand runs efficient production processes that keep manufacturing costs low

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